INTELLIGENCE
Personalised intelligence for the ebb and flow of health
PHIT - Personalised Health Insight Tracker - helps practitioners and individuals read the ebb and flow of symptoms, capacity and load, turning daily lived experience into personalised intelligence for better care.
Try the demoHealth shifts day by day. Symptoms rise and fall, capacity changes, recovery varies, and the evidence is often scattered across memory, wearables, notes and isolated consults. PHIT brings those fragments together so practitioners and clients can see the patterns over time.
PHIT starts with a short, personalised daily check-in, shaped around each individual's health profile and what they choose to track. It brings together lived experience, symptoms, sleep, context, interventions and optional wearable or biometric data, then translates those inputs into a personalised Insight Diary, pattern summaries and guidance for the day ahead.
Over time, PHIT helps individuals understand the patterns behind their better and harder days, anticipate change, and manage capacity with more confidence.
For practitioners, it creates a clearer longitudinal view of what is changing, what may be contributing, and where care conversations should focus.
For bodies that are hard to predict.
PHIT is designed for people navigating fluctuating, unpredictable health, and for the practitioners supporting them. It is especially useful when symptoms, capacity, recovery and biometrics do not move in straight lines, and when standard tracking tools capture data without helping explain what it means.
PHIT adapts to each person's health profile, symptoms, context and tracking preferences, rather than forcing them into a generic template. It is condition-flexible: built for the reality of chronic, complex, fluctuating or poorly understood health patterns.
Long COVID, ME/CFS, post-viral fatigue, where post-exertional fatigue and unpredictable capacity are central.
Where hormonal fluctuation, including hot flushes, night sweats and irregular cycles, creates unpredictable capacity shifts that standard health apps don't account for.
Fibromyalgia, autoimmune conditions, chronic inflammation, where immune reactivity shapes daily capacity in ways that aren't always predictable.
Where the nervous system is under sustained load and recovery is slower and less predictable than it should be.
If you're already logging symptoms or wearing a tracker, PHIT connects those data points to the patterns behind your days.
PHIT works alongside any practitioners you are already working with. You control if and when you share your data with them.
PHIT helps practitioners move from reconstruction to review. Instead of relying on a client's compressed memory of fluctuating symptoms, PHIT provides a structured longitudinal picture of daily capacity, symptoms, movement, load, biometrics, interventions and recovery, making it easier to see what is changing, what may be contributing, and where care conversations should focus.
PHIT helps individuals feel less alone, less confused, and better able to understand the patterns their body is showing them. By translating daily lived experience into clearer insight, PHIT supports people to anticipate change, manage capacity with more confidence, trust in their body, and have more grounded conversations with the practitioners supporting them.
PHIT runs on a simple daily loop - set up once, then two short check-ins a day produce a diary entry that grows richer the longer you use it.
Designed for any day.
On a difficult day, the diary gives you one sentence, one visual and one suggestion. On a better day, every data point is a tap away.
How much the body had available at the end of the day, reflecting energy, thinking and emotional bandwidth together with how symptoms responded.
Total demand across the day - physical, thinking, emotional, social and diet quality combined - shown against the capacity that was there to meet it.
Whether capacity improved, held steady or declined from morning to evening - a quick read on the shape of the day.
Each day is given a named outcome based on how it actually played out, so patterns can be counted across a week or month, not just described once.
"A single bad day is noise. A bad day that consistently follows three days of cognitive load, or lands in a specific cycle window, is signal."
Like the ocean, health is rarely defined by what is visible on the surface alone. The strongest currents often lie beneath. PHIT exists to help practitioners and the people they care for recognise those deeper patterns, so decisions are grounded in understanding rather than assumption.
These are not aspirations. They are the principles we expect to guide every decision we make, every conversation we have, every partnership we enter into, and every experience we create.
Technology will evolve.
Strategy will evolve.
We hope these principles never need to.
People know their own bodies. Data matters enormously, but it does not replace lived experience. It helps us understand it more deeply.
A single day rarely tells the whole story. Understanding emerges over time, in the relationships between capacity, symptoms, load, recovery and context.
Health is not something to optimise endlessly. Sometimes wisdom looks like doing less, not more. PHIT is designed to support thoughtful stewardship of the capacity that is actually available.
No two bodies behave exactly alike. PHIT is built around the individual, recognising each person's own rhythms, thresholds and baselines rather than comparing them with an average.
The best care happens when practitioners and participants can see the same picture, understand the same patterns, and begin conversations from shared understanding rather than reconstructed memory.
PHIT is proudly built in Aotearoa New Zealand.
Our philosophy is influenced by values of stewardship, relationship, lived knowledge and care. These ideas resonate with Māori concepts such as kaitiakitanga: the responsibility to care for what is precious; whanaungatanga: the importance of relationship and shared understanding; and mauri: the vitality and life force of a person or system.
Mā te rongo, ka mōhio; mā te mōhio, ka mārama; mā te mārama, ka mātau; mā te mātau, ka ora.
From listening comes knowledge; from knowledge comes understanding; from understanding comes wisdom; from wisdom comes wellbeing.
The progression from listening, to knowing, to understanding, to wisdom and wellbeing, reflects the heart of what PHIT seeks to support.
"PHIT began with a very real gap: the gap between what health data says, what the body actually feels, and what practitioners are able to see between appointments.
A wearable might show a readiness score of 90, while getting out of bed still feels genuinely hard. Symptoms may rise and fall for reasons that are not obvious in the moment. A good day can feel impossible to explain. A harder day can seem to come from nowhere.
I know how confusing, frustrating and sometimes scary that can be.
PHIT was built to make those patterns visible and useful. Not to override the body. Not to chase perfect scores. And not to replace practitioners.
It brings together symptoms, signals, context, load, interventions and recovery over time, helping people better understand their own body and make clearer, kinder, more informed decisions about activity, recovery and pacing.
For practitioners, PHIT offers something equally important: a structured longitudinal view of what has actually been happening between appointments. Instead of relying on compressed memory or scattered notes, practitioners can review patterns in capacity, symptoms, load, biometrics, interventions and recovery, helping them understand change, review progress, tailor care, and better support the person in front of them.
Because your body is not a population average or algorithmic norm, PHIT is designed to represent you: your symptoms, your context, your tracked data, and your patterns over time.
Because fluctuating health should not have to feel random.
PHIT Intelligence is based in Aotearoa New Zealand. The MVP trial is running now, with plans to expand in 2026."
PHIT is not about controlling the tide.
It's about learning how to read it.